Privacy Policy

  1. Introduction to Business Data Express Services

Business Data Express and its various affiliates and subsidiaries provide to clients a wide variety of data management, distribution, analytic and marketing services, which help our clients and the platforms and partners they work with to provide more relevant marketing and communications, and to understand their consumers better. These clients may reach their customers and others, for instance, through direct mail, email, display, mobile and multi-media channels. Many of these services are described in greater detail on our website, www.businessdataexpress.com

Most of the information that we handle is not collected on this website, but rather through relationships we have with other companies such as data suppliers, business partners (such as ad networks and other online partners), data services providers, agencies and our clients. We provide this Privacy Policy as a service to consumers and others who want to learn more about the data we handle and how we use it. If you are interested particularly in the information we collect on this website, please go to the Section titled “Data Collected On Our Website.” This privacy policy addresses both information collected from third parties and through this website.

Business Data Express is a member of the Direct Marketing Association (“DMA”), and we adhere to the principle that consumers should have choices regarding how marketers use their data and market to them. For information about how to opt out of our database, or out of certain services provided by our business partners, please go to our section titled “Your Choices and Rights.”

  1. The Types of Data That We Obtain and Use

Business Data Express receives data from, and handles data on behalf of, a variety of consumer-facing companies, applications and services, business-facing companies, and data compilers and suppliers. We also may obtain data through public sources, such as census data and other public records. Some of the data we receive, use and make available is Personal Information (“PI”) or is linked to PI. PI includes, for instance, name, postal address, telephone number or email address. In addition, some of our services involve using and making available “business to business” (“B2B”) data, which is obtained from a number of sources, including public directories, filings and publications, surveys and subscriptions.

  1. Our Services and How We Use Personal Information

We use and make available PI for various purposes in connection with the products and services we offer. For instance:

  1. We help marketers to deliver, target and optimize direct mail and email campaigns, display, mobile and social media marketing;
    b. We help marketers to measure the effectiveness of ad campaigns (online and offline), such as by determining which messages are most likely to be seen or opened by which types of consumers, or which types of ads are most likely to lead to purchases;
    c. We create sets of consumer attributes – categories of personal interests that are grouped together based on common interests or preferences (“Data Segments”). These Data Segments may be associated with a person, household, or when used online, a unique online identifier, such as enjoying sports, travel, living in a middle-class neighborhood, or being a member of a certain profession. Marketers may use these Data Segments to tailor more relevant ads and offers to groups of users, or to learn more about their own customers and improve their own databases;
    d. We provide other data services, such as (but not limited to) verification, record look-ups, anti-fraud services, B2B records and services, and other analytics and database tools.

We may use PI and Data Segments to help marketers and other data platforms perform “cross-channel” marketing – analyzing, locating and creating potential marketing “audiences” through multiple channels, e.g., web and mobile, or TV/radio.

  1. How We Work With and Share Data With Third Parties

Business Data Express may share and sell data, including PI and Data Segments, as follows:

  1. Agents and Service Providers: We may share data, including PI and Data Segments, with agents, business partners and service providers who work on our behalf, or to help us provide services requested by our customers, including to perform any of the services described in this Privacy Policy. We may do so, for instance, to help send or target advertising on behalf of our clients (or ourselves), for analytical purposes, to measure campaigns, or inform future campaigns. We may do so to facilitate the sending of display media, email, or other requested services.
    b. Partners: We may share or sell data, including PI and Data Segments, with and to business and data partners (such as business partners who provide to marketers their own applications or data services) or with clients, to help provide more tailored advertising and for analytical purposes.
    c. Corporate transfers: If Business Data Express or its significant assets are purchased by another entity, our data will likely be transferred to that entity, including for due diligence prior to any such potential purchase.
    d. Affiliates, Parents and Subsidiaries: We may share some or all of the data in our possession with affiliated or subsidiary companies. 
  2. As Required by Law or to Protect Any Party: Business Data Express may disclose data if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on us; or (b) to protect or otherwise defend the rights, property or safety of Business Data Express or any other party.

  3. Your Choices and Opt-Out Rights
  4. Opting Out of Business Data Express’s Database. You may click here to send an email to us to opt out of Business Data Express’s database. If you do so, please include the following information in your email: (a) first and last name, and (b) current address. We also recommend that you provide us with other addresses you have lived at in the past five years, which may help us to opt you out even if we have not yet acquired your current address information. If you decide to opt out in this way, we will stop using data in Business Data Express’s proprietary database to help our customers send or tailor ads and content to you, including through email, direct mail or online display marketing. (It usually takes us between 30 to 60 days to process this opt out through all of our databases.) Doing so will not opt you out of our customers’ or our partners’ databases, only data in Business Data Express’s own database – so other companies that we work with may still send ads, offers and content to you.
  5. Opting Out of Your PI Being Shared with Third Parties or Online Targeting. If you would like to opt out of your PI being shared with third parties, please email remove@businessdataexpress.com and fill out the form as directed. 
  6. Unsubscribing from Our Emails. In addition, when we send an email to you (whether on our behalf or on behalf of a client), we will provide a way for you to opt out of receiving emails from us in the future. Usually, this appears as an “unsubscribe” or “opt out” link in the footer of the email.
  7. Deleting or Disabling Cookies. You may delete or disable cookies at any time through your web browser settings. However, choosing to delete or disable cookies may limit your ability to use some features on our websites and services.
  8. Contact Policy

In certain instances when you enter your PI into a form on our website, such as when you sign up for a free trial for one of our products, you agree that Business Data Express and its subsidiaries and affiliates may use your email address and phone number for marketing and analytical purposes, including to contact you regarding Business Data Express products. You may opt out at any time by contacting privacy@businessdataexpress.com

  1. Security and Data Integrity

Business Data Express takes steps to ensure that the data we possess is housed and transmitted securely. These steps may include various methods of physical and electronic security, firewall protections, encryption and hashing of data, and access controls to PI. However, neither we nor any platform can guarantee 100 percent safety from hacks or illegal intrusion, so this Privacy Policy does not guarantee against that possibility.

  1. California Residents

If you are a California resident, the California Consumer Privacy Act (“CCPA”) provides you with specific rights regarding your PI, including: (i) the right to know what information we collect, disclose, and sell; (ii) the right to request deletion of your PI, subject to certain exceptions; and (iii) the right to opt out of the sale of your PI. 

  1. Questions- Contact Us

If you have questions or concerns about Business Data Express’s privacy efforts or data products, please contact us at privacy@businessdataexpress.com